7 Common Marketing Errors You Should Avoid

To start a business is only the beginning of the deal. 

The other, not less important, part is to keep this business running, which brings one crucial issue – marketing. 

Whatever you are marketing- whether a product, service, brand, event or website, avoid getting caught in the fly trap of these marketing errors and popular misconceptions.

1. Analytics are boring.

Without analytics, you can’t be sure of the progress your product, service or website is making. Identify the key point areas as well as other factors, variables, and statistics important to your marketing campaign. Monitor them regularly to find out what’s working (and what’s not) so you can focus your efforts in the right direction.

2. Avoid retention marketing.

Retention strategies helps increases a customer’s loyalty to a product or service.

Following up on leads and prospects even after they have made a purchase will go a long way to increase loyalty. Receiving feedback and showing genuine interest in the opinions and suggestions of your clients toward your business will prove to be a good bet.

3. Disregard social networks.

Social media related networks are a fast, inexpensive, and effective way to reach almost half the world’s population. Apart from allowing you to spend less on promotions, social media gives you a channel to engage with your audiences and other communities online.

Read my post on The Top 10 Benefits of Social Media For Your Business 

4. Decrease Personalization

“Branding” is becoming very trendy nowadays and has many advantages to marketing. Giving your potential customers the ‘personal’ feel and connection will build trust while increasing their attraction to your business. To truly connect with potential consumers, you need to be able to show who you are. You need to show a personality that they can relate to.

5. Email is dead.

If you think that email marketing is dead, you are wrong. Email helps to build trust-based relationships. Even the busiest people checks their email once a week. With email marketing, you can get the attention of your new, old and even potential clients. Don’t neglect this in your marketing campaign.

6. Goals are not important.

Honestly, one of the first things you should stop doing is to work without a goal. As a marketer, you are to have a specific goal for your campaign, whether you want to increase traffic, sell more, or reach prospects. Imagine yourself, the captain of a ship with no destination. How far could you go?

7. Quick and easy.

Great marketing involves immense time, effort and dedication and consistency. No one can tell you how much time it will take, a however well-thought strategy can predict the outcome and deadline for the expected result of your campaign. Avoid risking short term marketing success for a great and formidable one in the long-run.

Have any other errors marketers should avoid. Share them with us.

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