4 Keys to Improving Your Brand Image

Improve Your Brand Image

Just as Rome was not built in a day, brands are not built overnight. It is important to be in tune and well-versed with all the key branding strategies in order to create an effective brand.

Why do people choose a particular brand over the other? Let’s say, this happens when the person feels a connection with the brand. A brand must establish an image that speaks uniquely for itself and encourages people to buy it for all the right reasons.

You can achieve this in various ways, the most prominent one being marketing. As Joe Chernov, the marketing expert aptly said:

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

The first step towards creating a brand is to make sure that the kind of branding the company does should directly or indirectly answer all the purchase-related queries of the consumer.

The second is to have a unique selling point (USP) that differentiates it and makes it special for the consumer.

“Unique Selling Point” (USP) is a marketing term, used to describe the feature that makes a product, service, business or person different. It’s about showcasing exactly why someone should buy (or buy into) something.

If you’re in the business of selling, it is important to know the marketing hacks to create the best branding strategy. Below are 4 key marketing techniques for enhancing brand image :

1. Your brand must tell a story

You can’t push a brand in front of the customers and expect them to buy your products. People generally don’t favour brands that do not tell a story. And by a story, I mean where the brand comes from, their beliefs, how they’ve shaped them throughout the years, the way they have adapted to suit their customer’s needs and perspective and the USP they offer amidst similar products. Your marketing should bring your brand’s story to the fore.

2. “The personal” touch is a must

The brand should make the consumers feel that you care for them. You need to ensure your marketing activities go the extra mile to make them feel you are concerned and are prioritizing their needs. The brand needs to add that personal touch that makes the customer feel special, thereby enhancing the brand’s appeal in their mind.

3.Utilize social media

Digital marketing is the buzzword right now. Use social media platforms smartly to promote your brand and build an enviable reputation among your potential customers. Social media has a huge impact, especially on potential customers. Whether it’s Twitter, Facebook, or Instagram, ensure your digital marketing strategy is in sync with the brand image you seek to build.

See my post on the Top 10 Benefits of Social Media for Your Business

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TOP 10 BENEFITS OF SOCIAL MEDIA FOR YOUR BUSINESS

4.The right amount of exposure

The right amount of exposure, when to promote your products and when to withdraw, is an art in itself. Market your products or services in tune with the times and seasons that best suit the core goal of the product or service. Avoid being “in-the-face” with your marketing. Space out your strategy, this way you will ensure strong brand recall without being obtrusive.

Brand building is not a cake walk. It takes an immense amount of time, energy, intelligence, resources, and a humble purpose to make your brand successful. You must know your area of expertise, what you lack and where you can improve.