Feature

Manage your podcasts better with Google Podcast Manager

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Quarme CaptainBy

Great news for podcasters who use Google Podcast! Google has launched Google Podcast Manager, a tool to provide insights on how your audience is accessing your podcast.

This new tool will help provide podcasters with data about their listeners’ habits in order to optimize their content.

The analytics include; the total number of listens, listening duration, and the device used to access your podcast.
Snapshot Google Podcast Manager
Google Podcast Manager
A good appreciation of podcast analytics will help podcasters better understand user behaviour and align their content in the best way.

“Within the tool you can access metrics to understand how engagement with your show evolves over time and see activity for recent episodes. This includes retention analytics which help you better understand where people tune in – and when they drop off – along with listening duration, minutes played and more. And you can export the data and plug it into your own analysis tools if you prefer.” – John Ciancutti, Google Director of Engineering

Existing podcast owners would have to ‘verify’ and claim their podcasts to access the insights.

Find this post useful? Share it with a podcaster you know.

  
Quarme Captain
The OG

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2 Comments
    

  1. As for me, the best podcast manager is on iOS. It is a very convenient in using program. Although, I think, that I also need to try Google Podcast Manager.
    
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    2. 

  2. No doubt. Apple Podcast seems to be the favourite
    
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