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Instagram launches Reels to rival TikTok

Instagram has launched its TikTok look-alike, Reels amid news of a possible TikTok ban in the US over surveillance concerns. This new feature lets users create 15-second videos with editing tools including AR effects, a countdown timer, and, yes, music.

The launch of Reels hasn’t come at a better time especially since the future of TikTok is uncertain. Trump’s administration has labelled the Chinese-owned app as a possible threat to national security and has threatened to either ban the app nationwide or force its sale to Microsoft. In late June this year, India banned TikTok along with over 50 other Chinese apps.

Instagram has updated its Explore page to make a dedicated spot at the top for Reels where users can vertically scroll through ‘reels’ — similar to TikTok.

“We’re going big with entertainment and [making Explore] the permanent place for you to travel recline, relax, and be inspired a day. It’s our hope that with this format we have a replacement chapter of entertainment on Instagram.”

Robby Stein, Director of Product – Instagram

Users can send Reels to their friends directly on Instagram and they can use Instagram-specific AR filters and tools all within the same app.

Instagram Reels is available globally staring today. Users can install the app’s latest update to enjoy this experience.

Reels: Just another format on Instagram

There are a couple of other features that Reels doesn’t have as at the time of launching. Users won’t be able to create “duet” videos or remix existing videos. Instagram also won’t allow people to upload songs directly onto the app. For Instagram, Reels is just another fun way to find entertainment beyond scrolling through Stories and Feeds.


Wait! before you read the next post, follow QuarmeCaptain.com on Instagram to see our first ‘Reel’.

Quarme Captain
Just a Tech blogger with a knack for designing websites.

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