Instagram has announced that users can now pin comments within their posts. This feature has been in testing since May this year.
Up to 3 comments can be pinned per post. Instagram will notify the person who wrote the comment. Users will not be able to pin their own comments, only those of others.
This feature will particularly be helpful for businesses and brands that get asked a lot of questions in their comments. If someone asks a good question they can pin it for others to see it easily. Business owners can also highlight frequently asked questions in pinned comments.
Instagram’s VP of product shared that the option is designed to encourage more civil discussion by “highlighting positive comments”.
This feature is available to all IG users globally.
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