Why Your SEO Strategy Should Focus On ‘Page Experience’

Google announced this week that it plans to include ‘page experience’ in the search engine ranking factors. Google will also allow non-AMP sites to be featured in the ‘Top Stories’ section on mobile devices.

Previously only AMP pages were featured under ‘Top Stories’

Page experience will measure user perception and user experience when interacting with a webpage.
Google will determine page experience, based on Core Web Vitals as well as age-old SEO factors, like HTTPS, mobile-friendliness and responsive pages.

Although Google has removed the AMP requirement for articles to rank under ‘Top Stories’, it will still support the AMP framework and link to AMP pages when possible.

You can see how your site is performing under Core Web Vitals in Google Search Console

For more on Accelerated Mobile Page (AMP) click here

While all of the components of page experience are important, we will prioritize pages with the best information overall, even if some aspects of page experience are subpar. A good page experience doesn’t override having great, relevant content. However, in cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in Search,”
–Google

Web developers and site admins will now have to brace themselves for these changes and keep in mind web page experience when creating their SEO strategy.

In case you missed it, There’s a dark mode option for Google Search app