The average tweep is likely to come on Twitter for news, entertainment or something similar. However, other accounts use Twitter for professional reasons or as a business tool.

This is why Twitter has introduced the ‘Professional Profile’ option which gives professionals including businesses and content creators a distinct profile page.

I tried out this feature, and it looks very similar to Instagram’s business profile option.

You can display your profile category, for example – blogger, pharmacist, public figure etc. on your profile page.

Twitter Professional account

You can also display your products, business details and a newsletter option on your profile.

You can always switch back to a personal account.

Account categories on Twitter

Setting up your Professional account on Twitter

To set up your professional account,

  1. On your Profile page, click Edit profile
  2. Click Switch to professional and Agree
  3. Select a category and click next
  4. Select an account type (Business or Creator)

Follow these steps to set up a professional account on Twitter


The professional account option joins a list of Twitter’s new products. Over the past year, Twitter has launched Spaces (an audio-only feature), retired Fleets (Twitter stories) and is working on Twitter Blue (a premium version of Twitter)

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