Twitter recently introduced its advertising-revenue sharing program for content creators. This new initiative also extends its benefits to users who possess the coveted Blue Tick verification.
In February, Elon Musk announced a revenue-sharing program that will help content creators earn directly from Twitter. However, limited details were provided regarding its functionality at the time.
As per the tweet revealing the program, eligible users will receive a portion of the advertising revenue generated by their posts.
Numerous users have already reported receiving notifications indicating payments, ranging from a few thousand to tens of thousands of dollars.
Criteria for Twitter Creators
This new initiative also is only available to Twitter Blue subscribers who have accumulated a minimum of five million post impressions within the past three months.
Eligible users must undergo human review and verification through a Stripe account. Before being eligible to receive compensation, they are required to adhere to Twitter’s Creator Membership Policy.
Excluded Content
Users who meet the aforementioned requirements can request inclusion in the program by accessing the Monetization section in their Account Settings.
However, certain limitations apply. Currently, monetization of adult content, content related to pyramid schemes, violence, criminal activity, and alcohol will not be eligible for monetization.
Also, content flagged for copyright infringement will not be monetized.
Twitter vs Competition
Twitter’s introduction of this revenue-sharing program comes at a time when the platform is encountering challenges from various fronts.
Mark Zuckerberg through Threads, is actively working to replace Twitter and further establish Meta’s dominance in the social media landscape.
The move to incentivize content creators through revenue sharing demonstrates Twitter’s commitment to maintaining its user base and encouraging engaging and original content.
Can this strategy help Twitter regain the favour of the masses?
Currently, it seems that only a small fraction of creators are benefiting from the platform’s offerings. However, by enticing creators, Twitter may have a chance to improve its reputation and win back the support of its audience.