UFC and TikTok: Exclusive Live Fight Content deal

UFC, the world’s leading mixed martial art organization has partnered with TikTok to provide exclusive fight content across its platforms.

Under this partnership, UFC will create content including UFC live events, live footage from weekly UFC shows, weigh-ins, press conferences, fighter interviews, behind-the-scenes and more on the social platform.

Now more than ever, sports fans are craving the up-close-and-personal moments they are missing by not attending live events.
Harish Sharma, Director of global strategic partnerships – TikTok

“We are thrilled to deepen our partnership with UFC and launch a robust slate of exclusive live content for the TikTok community,” he added.

The UFC has in the past landed big deals with Spike TV, FOX, ESPN/ESPN+ and most recently ABC Network. The organization has grown to be a big player in the sport of MMA and has over seven million followers across its official social channels.

At large the deal will provide fight fans with exciting and unique ways to experience UFC events.